Michigan Ag Connection - Kellogg Introduces Plant-Based Chicken Tenders

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Kellogg Introduces Plant-Based Chicken Tenders
Michigan Ag Connection - 04/22/2021

Incogmeato by MorningStar Farms knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere. Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart -- with a signature "just-like-meat" tear you have to see to believe.

With each bite, Incogmeato Chik'n Tenders capture the feel of tear-apart chicken tenders thanks to a finely-honed technology that creates fibers to mimic the texture of real chicken. The result is a crispy, juicy, pull-apart tender that delivers the taste, texture and aroma flexitarians are looking for. Compared to real chicken, Incogmeato Chik'n Tenders contain more grams of protein per serving and 27% less fat. They're made with non-GMO soy and contain no artificial flavors.

"Our new Incogmeato Chik'n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn't finding an option that stacks up to the real thing," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. "Chik'n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik'n household penetration is just north of 5%, leaving a huge upside worth over $200+M."2

Incogmeato is challenging chicken lovers to give these delicious and dippable Chik'n Tenders a taste. The two varieties are available in grocery stores nationwide at select Walmart, Kroger, Meijer, H-E-B, Wegmans, Southeastern Grocers stores. Incogmeato Chik'n Tenders with premium, crispy homestyle breading are also available to Foodservice operators across the country through broadline distributors -- meeting the strong consumer demand for plant-based options in restaurants.

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