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MLive Program to Help Businesses Advertise After COVID
Michigan Ag Connection - 05/27/2020

Since Michigan Gov. Gretchen Whitmer declared a state of emergency on March 10 due to the coronavirus pandemic, she has issued more than 70 executive orders restricting business and social activity.

Michigan businesses have been hit hard by pandemic and by the orders intended to "flatten the curve" of transmission of the virus. Nearly a quarter of small businesses in the United States could close permanently because of coronavirus, the U.S. Chamber of Commerce estimated in early April.

Now, MLive Media Group is launching an initiative to help them recover, by doubling the value of their advertising and marketing dollars.

The organization, which handles advertising sales for and its eight affiliated newspapers, will match advertising buys from $1,500 to $50,000 -- with a total of $10 million available for the program -- to help kick-start business for local companies as Michigan slowly moves toward reopening. Some northern Michigan counties were allowed to reopen retail establishments last week.

MLive Media Group's program will help businesses reset and move forward, said company President Tim Gruber.

"It's times like these that we all need to work together and build businesses back up to a new norm," Gruber said. "MLive truly cares about this state and all that is going on. We wanted to find a way to give back and help businesses thrive again."

Businesses can apply for the matching program through June 15. It applies to advertising on or in The Ann Arbor News, The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, Muskegon Chronicle, and The Saginaw News.

"We wanted to use our audience reach and help out as much as possible across the state," Gruber said. "We wanted to partner with our neighboring businesses from around the state and provide them an opportunity to maximize their exposure as they re-enter back into opening their doors."

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