By Andi Anderson
The "Dirt to Glass 2025" conference marks a significant event for Michigan's wine industry, emphasizing a shift from ideas to real-world impact.
This annual meeting brings together experts from various fields, including grape growers, winemakers, researchers, and policymakers. The goal is to evaluate the current state of the industry and collectively push for its progress.
Since its start in 2021, Dirt to Glass has become a key platform where research, practical farming, and industry policies come together to shape Michigan's unique grape and wine identity.
This year, the conference features a new format: a full day of discussions followed by a second day of hands-on vineyard visits. This structure is designed to move beyond simply sharing information, encouraging attendees to apply new knowledge and work together.
Day 1, "From Roots to Results," focuses on planting the future of Michigan wine. Experts will analyze past contributions and set a purposeful vision for the industry, moving from what's possible to what's necessary. Katie Nelson, chief winemaker for Ste.
Michelle Wine Estates, will share insights on scaling a premium wine business, emphasizing the importance of long-term sustainability and strong grower relationships. A blind tasting session will highlight the region's evolving wine identity.
The afternoon will explore resilient viticulture, with presentations on new disease-resistant grape varieties and the link between soil health and vineyard profitability.
A panel will discuss the market realities of Michigan wine, focusing on consumer behavior and brand positioning. The day concludes with an interactive session to gather actionable takeaways, shaping the roadmap for future initiatives.
Day 2, "From Concept to Canopy," takes the learning into Michigan's vineyards. This mobile series of visits across the Old Mission and Leelanau peninsulas acts as a living laboratory, connecting directly to Day 1's themes.
Participants will learn about site selection, soil analysis, and irrigation at Lyon’s Merlot Vineyard. Chateau Chantal will showcase PIWI grape varieties, demonstrating their disease resistance and impact on wine quality.
At Le Tre Sirene, the focus will be on soil health and regenerative practices, including cover crop trials and the use of advanced drones for vineyard management. Rove Estate will highlight biodiversity, while Isidor’s Choice will demonstrate the effects of vine spacing and trellis systems. The final stop, Moreno Vineyard, will provide a long-term perspective on soil stewardship.
The conference aims to bridge the gap between research and practice, growers and winemakers, and science and business.
It promotes a holistic view where all aspects of viticulture, winemaking, marketing, and environmental care are seen as interconnected. Dirt to Glass 2025 offers a framework for transformation and long-term impact for anyone involved in the Michigan wine industry.
Photo Credit: gettyimages-willhowecreative
Categories: Michigan, Education