By Andi Anderson
The federally funded program, supported by the Farm Bill and administered by the Michigan Department of Health and Human Services (MDHHS), assists nearly 1.4 million low-income residents across the state. On average, Michigan SNAP households receive $335 a month, or about $5.68 a day, to help cover food expenses.
The Double Up Food Bucks initiative doubles the value of SNAP dollars spent on fruits and vegetables, enabling families to stretch their grocery budgets at over 230 grocery stores and farmers markets statewide.
Temporary changes are in effect through December 31, 2025, including the removal of the $20 daily earning limit, allowing shoppers to earn as much as they spend on eligible produce. Frozen fruits and vegetables with no added salt, sugar, or oil now qualify, and shoppers can receive a $40 Bonus Bucks voucher on fresh and frozen produce with no SNAP match required.
“This crisis in food access can feel very isolating,” said Rachel Hoh, Director of Double Up Food Bucks. “I want families to know they are not alone in this moment and we are doing everything in our power to be a steady and reliable presence, especially at this time of year.”
The program team is collaborating with participating grocery stores and markets to ensure smooth implementation. “We are moving as fast as we can,” Hoh added. “There may be some issues, but we encourage shoppers, grocers and markets to call our hotline, share feedback, and let us know what they are experiencing.”
At Oryana, a cooperative grocery store in Traverse City, staff have adapted to the new guidelines. “Cashiers and customer service staff have noticed an increase in Double Up participation among existing SNAP users. We want to be loud and proud about this -- we’ve really shifted our focus to support it,” said Jacqueline Bishop, the store’s digital communications manager.
For details on the updates, visit the Double Up Food Bucks website or call the hotline at 866-586-2796. Additional food budgeting and assistance resources are available through the MSU Extension food assistance page.
Photo Credit: pexels-julia-m-cameron
Categories: Michigan, General