By Andi Anderson
Farmers face numerous challenges, from unpredictable weather and market volatility to rising input costs. To help manage these risks effectively, Michigan State University Extension is offering a free virtual session titled Managing Risk Through Diverse Specialty Crop Marketing Strategies. This program is part of the Farm Policy and Risk Management Series and will be held on Tuesday, January 28, at 1 p.m.
The session provides an overview of various direct and intermediated market channels for specialty crop producers. Attendees will learn about the benefits and risk management considerations of each option. Having multiple outlets for selling specialty crops can enhance resilience and provide farmers with more opportunities to meet their business goals.
The program emphasizes strategies tailored to farmers’ unique skillsets and objectives, making it a valuable resource for all Michigan farmers. As production risks from weather, price fluctuations, and input costs remain prevalent, finding the right marketing mix becomes crucial for long-term sustainability.
Benefits of Attending
Learn about diverse specialty crop market channels.
Understand the benefits and challenges of each strategy.
Discover ways to minimize risks and increase farm resilience.
The session is part of MSU Extension’s broader effort to provide valuable resources to Michigan’s agricultural community. Participation is free, but registration is required. Farmers and producers interested in enhancing their risk management strategies can register at MSU Extension’s event page.
Picture Credit: istock-dusanpetkovic
Categories: Michigan, Business, Crops, Weather