By Andi Anderson
The United Dairy Industry of Michigan (UDIM) and Florida Dairy Farmers (FDF) have announced a strategic partnership. This collaboration aims to optimize resources and enhance dairy promotion efforts in both states.
“This action results from months of discussions between our respective Boards,” says Corby Werth, UDIM President and dairy farmer from Alpena, Michigan. “Michigan and Florida dairy farmers have more commonalities than differences. This strategic partnership creates significant opportunities and efficiencies for both checkoff organizations while helping ensure a strong dairy future for everyone.”
“As dairy farmers, our priority is to increase dairy consumption among all consumers, while using the resources we have more efficiently, and this partnership will allow us to expand on those resources,” says John Larson, FDF President and dairy farmer in Okeechobee County, Florida.
“Dairy farmer board members still drive Michigan and Florida checkoff direction and goals, meaning dairy promotion programs remain under the direction of dairy farmer leadership. We’ll do so as one organization instead of two.”
This partnership recognizes the importance of reaching consumers beyond geographical boundaries. By combining efforts, UDIM and FDF can more effectively share the health and nutritional benefits of dairy products with a wider audience.
“The checkoff’s commitment to promoting dairy and increasing sales has not changed with this strategic partnership,” says Melissa Gerharter, UDIM CEO.
“Robust efforts to share dairy’s message with consumers remain at the forefront of all programs, both in Michigan and Florida. The dynamic collaborations between and within teams create a strong foundation for the future.”
Photo Credit: gettyimages-vm
Categories: Michigan, Business, Livestock, Dairy Cattle