Michigan Growers Clash Over Apple Numbers

By Andi Anderson

A forecast of another large apple harvest in Michigan has triggered disagreements among growers and industry groups. U.S. Apple, a national trade organization, projected a yield of 30 million bushels this year, marking the state’s fourth consecutive bumper crop.

While the forecast points to plenty of fruit for cider mills and fresh markets, the Michigan Agricultural Cooperative Marketing Association has raised concerns.

General manager Dawn Drake warned that overly optimistic estimates could hurt growers financially. Processors may pay less if they assume an abundant harvest, as was the case last year when projections overshot actual production.

“Their numbers are publicized immediately, all across the country, and customers everywhere see those numbers,” Drake explained. “It really hurts us in the processing industry.”

U.S. Apple has denied exaggerating forecasts. Spokesperson Lynsee Gibbons said the group’s estimates are based on USDA data and grower input, noting that inflating figures would damage growers, shippers, and processors alike.

A review of past data shows U.S. Apple has sometimes overestimated and underestimated yields but has generally been accurate compared to USDA reports.

Despite disputes, apple lovers can expect plenty of fruit this fall. USDA projects a 26 million bushel harvest, while the Michigan Agricultural Cooperative Marketing Association pegs it closer to 25.5 million.

The annual average stands at about 21.7 million. With favorable weather this season, orchards across the state are preparing for heavy picking and busy cider mills.

Apples remain Michigan’s top fruit crop, worth more than $322 million annually—more than blueberries and tart cherries combined. The state consistently ranks just behind Washington and New York in apple production.

Still, challenges remain. Domestic demand has flattened, exports have slipped, and rising costs for fuel, fertilizer, and labor weigh heavily on growers. To remain competitive, many are adopting higher-density orchards and advanced technology to improve efficiency.

As fall activities draw families to orchards and cider mills, industry leaders agree on one point: Michigan apples are the cornerstone of the season. “The apple crop is the cornerstone of a great fall season,” said Kelly Duncan of Blake’s Orchard & Cider Mill. “We’re excited to share it with our customers.”

Photo Credit: istock-rixipix