USDA launches marketing aid for specialty crops

By Andi Anderson

Specialty crop producers now have access to a one-time funding opportunity through the U.S. Department of Agriculture’s (USDA) Marketing Assistance for Specialty Crops (MASC) program.

Administered by the Farm Service Agency (FSA), the program provides payments to cover high labor, handling, and marketing costs associated with bringing specialty crops to market.

Producers with revenue from specialty crops in 2023 or 2024 are eligible to apply. New producers may also qualify using projected sales for 2025. The funds aim to increase domestic consumption of U.S.-grown specialty crops, although recipients are not required to demonstrate outcomes or track increased sales.

Eligible Crops Include:

• Fruits (including dried fruits)
• Vegetables, mushrooms, and vegetable seeds
• Dry beans and tree nuts
• Nursery crops, floriculture, and Christmas trees
• Culinary herbs, spices, honey, hops, and maple sap
• Turfgrass, grass seed, and tea
• Revenue Calculation and Payouts

Producers can choose either 2023 or 2024 as their base year to calculate revenue, selecting the year with higher sales. Crop insurance indemnities from the selected year are also included in the revenue. Payments will depend on total applications and revenue levels. The maximum payment is $125,000, although this amount may decrease based on available funds. Any leftover funds may allow for a second payment.

Application Process

Producers must submit applications and required forms to their local FSA office by January 8, 2025. Necessary forms include:

• FSA-1140 (MASC Application)
• AD-2047 (Customer Data Worksheet)
• CCC-902 (Operating Plan)
• CCC-941 (AGI Certification)
• CCC-942 (Income Certification)
• AS-1026 (Land Conservation Certification)

New producers must file form FSA-1141 and provide additional documentation. Local FSA offices can assist with forms and eligibility details. For more information, visit the FSA website or consult the official MASC factsheet.

Producers are encouraged to act quickly to secure this unique funding opportunity and ensure their specialty crops reach the market efficiently.

Photo Credit: usda