Argus Farm Stop of Ann Arbor, MI hosted the first National Farm Stop Conference on March 1-3, 2024 at the Matthaei Botanical Gardens in Ann Arbor. This three-day conference convened more than 130 attendees from across the country. With different tracks for attendees, speakers at the event discussed methods of increasing sales revenues for producers, creating successful farm stops, and the importance of local and regional food systems.
“If you combine a farmers market and a grocery store, you get farm stops,” Bill Brinkerhoff, co-founder of Argus Farm Stop, said. “We’re readjusting the share of the dollar back to farmers.”
Established in 2014, Argus describes itself as a year-round, everyday farmers market that now has three store fronts and sells from over 200 local producers. Founders Kathy Sample and Brinkerhoff were inspired to start Argus after visiting Local Roots Market & Cafe in Wooster, OH. Over the years, Sample and Brinkerhoff have hosted over 400 people through classes and events regarding the farm stop model. With growing momentum for this model, they took the initiative to organize the first national conference of its kind.
What is a farm stop?
According to Kathryn Barr, author of How to Start a Farm Stop, farm stops are "markets that support small-scale farmers and strengthen local and regional food systems.” Farm stops offer a retail-style market where consumers can buy local produce from farmers or producers, typically on the consignment model. This offers flexibility and a fair price to producers who can sell more products with less of the time commitment required to attend weekend farmers markets. Through this market channel, farmers also retain a higher percentage of profits compared to a conventional retail model. In the United States, there are over a dozen businesses like this that provide benefits for both the producer and the consumer.
“We do this to break the original paradigm — whatever people buy at Argus, the farmers are getting seventy percent,” Brinkerhoff said. “When farmers come in, they are treated like rockstars.”
Another hallmark of the farm stop model compared to retail is the dedication to customer education. At Argus Farm Stop, clear signage within the market showcases the farm name, location, and growing practices. Since farmers are paid for the products that get sold, it’s important for customers to know the name of their farmer when they approach the checkout. Additionally, the Argus Staff prioritizes ways to move products for farmers and to educate customers.
“It’s nice to teach someone how to use a rutabaga if they’re not used to cooking with that,” Mary Balog, RDN, Manager and Educator of Argus Farm Stop, said. In addition to hosting a market space for customers, Argus offers a weekly produce box that community members can subscribe to on a weekly or individual basis. Packed full of in-season produce, the boxes also contain sourcing information for the items as well as recipes, often prepared by Balog. Through a partnership with the Michigan Fitness Foundation, Argus also provides subsidized market boxes to those facing food insecurity in the community.
Building strong local and regional food systems
According to the 2022 Census of Agriculture, the average age of farmers exceeds 58 years, with about a third of those surveyed having farmed for less than 10 years. This demographic trend showcases the need for increased support for new and beginning farmers. Farm stops exemplify alternative retail forms that support sustainable and resilient food businesses.
"Michigan is the most agriculturally diverse state with a reliable access to water,” Tim Boring, Director of Michigan Department of Agriculture and Rural Development (MDARD), said. “Farm Stops are innovative, and they are growing farms in different ways.”
During the National Farm Stop Conference, policymakers underscored the importance of national and local food systems. Jennifer Lester Moffitt, USDA Undersecretary Agriculture for Marketing and Regulatory Programs, highlighted the USDA's commitment to investing in locally led solutions.
“We want to strengthen the vitality of family farms and how we are doing that is through a systems approach,” Moffitt said.
In May 2023, the USDA announced the creation of 12 new Regional Food Business Centers that will provide coordination, technical assistance, and capacity building to help small to mid-size food businesses access new markets and navigate available resources. Representatives from both the Appalachia Regional Food Business Center and the Great Lakes Midwest Regional Food Business Center attended this conference.
"We’re trying to provide the resources that are necessary for local food systems...we know, as has been mentioned by Director Boring and others, that local food systems provide a variety of values, not just profit and income,” M. Jahi Johnson-Chappell, PhD, Director of the Michigan State University Center for Regional Food Systems (CRFS), said. CRFS is the lead organization for the Great Lakes Midwest Regional Food Business Center which will provide technical and financial support to Illinois, Indiana, Michigan, and Wisconsin businesses and communities, including Indigenous communities. “We are trying to form the connections and the trust to really do this in a way where we're bringing these resources directly to communities. “
Johnson-Chappell continued that CRFS and the key partners are committed to respecting and working with the existing community structures. In this first year, they are focused on building connections, consulting with committee members and compensating them for their time. “We’re doing this so that when we are giving out the $10 million in Business Builder awards and technical assistance awards, we're doing in a way that really builds communities — rather than disrupting any of them.”
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Photo Credit: michigan-state-univsersity-msu-extension
Categories: Michigan, Crops