WIC Produce Connection Supports Fresh Food Access in Michigan

By Andi Anderson

The Michigan Women, Infants, and Children (WIC) Program supports the health of low-income families by providing access to fresh, local produce through its WIC Produce Connection program.

Operated by the Michigan Department of Health and Human Services and USDA’s Food and Nutrition Service, this program promotes nutrition and health during pregnancy and early childhood.

WIC clients who qualify can receive $30 per person, up to $60 per family, loaded onto their WIC cards to spend on Michigan-grown fruits, vegetables, fresh herbs, mushrooms, and pie pumpkins at farmer’s markets and roadside stands. These funds are available through the WIC Produce Connection from June 1 to November 30.

Clients can also use their monthly WIC Cash Value Benefits (CVB)—which are available year-round—to purchase fresh produce at authorized grower locations, even if they are not enrolled in the WIC Produce Connection program. CVB funds are separate from Produce Connection and provide regular monthly access to fruits and vegetables.

Eating a variety of fruits and vegetables supports healthy pregnancy outcomes and child development. The program strengthens connections between Michigan families and local farmers, boosting both community health and the local economy.

To participate, WIC clients should contact their local WIC office for eligibility details and instructions. When visiting a farmer’s market or roadside stand, look for signage identifying WIC-authorized growers to ensure proper benefit use.

This effort helps build healthy habits early in life and increases access to seasonal, local produce for families across Michigan.

Photo Credit: gettyimages-zoran-zeremski