By Jamie Martin
A new partnership between Can Am and Farm Rescue is bringing additional support to farmers and ranchers across the United States. The three-year agreement combines financial contributions, equipment donations, and fundraising activities to help agricultural families continue operating during difficult times.
The partnership reflects a shared commitment to strengthening agriculture and supporting rural communities. Both organizations believe strong communities are built through cooperation and assistance when challenges arise.
"Both organizations serve people who embody resilience, determination and a commitment to helping others," said Jérémi Doyon-Roch, Global Marketing Director, Can-Am Off-Road, at BRP.
He added, "Can-Am is proud to partner with Farm Rescue because we share a belief that strong communities are built when people show up for one another. Unstoppable isn't for everyone. It's for those -- like Farm Rescue volunteers -- who can't afford to stop when a family's legacy is on the line. Together, we're investing in the families, values and communities that keep agriculture moving forward."
Under the agreement, Can Am will provide annual financial support totaling $50,000 each year for the next three years. The company will also donate two utility vehicles that will be used by Farm Rescue in its field operations. These vehicles will help volunteers travel to farms and ranches where assistance is needed.
In addition to direct funding and equipment support, a customized Can Am Defender MAX Lone Star Cab HD11 will help raise more money for Farm Rescue programs. The vehicle will be showcased at leading agricultural events before being auctioned in February 2027. Funds generated through the auction will directly support Farm Rescue's efforts to help agricultural families.
"We are so happy to have Can-Am as a partner supporting our mission in this way, spreading the word about our work and raising the critical funding we need to help more farm families," said Shari Rogge-Fidler, Executive Director of Farm Rescue. "Thank you to all at Can-Am who are bringing this partnership to life over the next few years together – it's an important investment in the future of rural communities and farm families."
Can Am has also become the official utility vehicle for Farm Rescue. This recognition highlights the role utility vehicles play in supporting field work and volunteer activities throughout the organization's service region.
Farm Rescue provides critical support to farm, and ranch families affected by illness, injury, natural disasters, and other hardships. The nonprofit assists with important seasonal activities such as planting, harvesting, and livestock feeding. These services help families maintain their operations while dealing with personal or environmental challenges.
The organization relies on volunteers, equipment partners, and donor support to carry out its mission. Through an extensive network covering 11 states, Farm Rescue delivers practical assistance that helps preserve family farms and agricultural businesses.
Representatives from both organizations emphasized the importance of helping families remain active in agriculture during difficult periods. They noted that preserving farms also helps maintain rural economies, local traditions, and community connections.
The partnership is expected to increase awareness of Farm Rescue's mission while providing additional resources to reach more families in need. The combination of funding, equipment, and fundraising support creates opportunities for long-term assistance and program growth.
Agriculture often faces unpredictable challenges ranging from severe weather to health emergencies. Organizations like Farm Rescue provide valuable support when families need help the most. Partnerships with industry leaders make it possible to extend that support and improve service delivery.
As the partnership develops over the next three years, both organizations hope to create a lasting impact on rural communities. By combining their strengths, Can Am and Farm Rescue aim to ensure that farm and ranch families receive the assistance they need to overcome adversity and continue contributing to the agricultural sector.
Photo Credit: Can-Am
Categories: National