Michigan beef producers are seeking to establish their own beef checkoff program to address industry challenges and connect with consumers. The Michigan Beef Industry Commission (MBIC) believes that additional resources are crucial to counter skepticism and promote the value of beef.
The current national checkoff program, which contributes $1 per head of cattle sold, is no longer sufficient to meet the industry's needs. In response, a proposal suggests implementing a Michigan beef checkoff program that would levy 10 cents for every $100 of cattle value when sold, with a cap of $1 per head. All funds collected through the state checkoff would remain in Michigan, empowering the MBIC to invest in initiatives that support the state's beef industry.
George Quackenbush, Executive Director of the MBIC, highlights the importance of overcoming the disconnect between producers and consumers. He acknowledges that external groups have successfully spread misinformation, making it essential for the industry to effectively communicate and educate the public about beef production practices.
The decision regarding the establishment of the Michigan beef checkoff program will be made during the upcoming MBIC meeting on July 20, which is open to the public. To gather input, the commission is hosting online listening sessions in collaboration with the Michigan Department of Agriculture and Rural Development.
If approved, Michigan will join other states that have already implemented their own beef checkoff programs alongside the national program. This move would provide the MBIC with the flexibility to address local industry concerns and support research efforts.
Expanding outreach initiatives is a priority for the MBIC. Virtual farm tours, collaborations with media platforms, and potential partnerships with other state beef councils are among the strategies to promote beef consumption and educate consumers. By establishing a state-specific checkoff program, the MBIC aims to enhance educational programs, engage with health professionals, and utilize social media campaigns to reach a wider audience.
The creation of a Michigan beef checkoff program represents a pivotal moment for the state's industry. It would provide the necessary resources to effectively promote beef, build consumer trust, and ensure the long-term success of Michigan's beef producers.
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Categories: Michigan, Government & Policy, Livestock, Beef Cattle