By Jamie Martin
Kellanova, Walmart and Indigo Ag have introduced a new partnership to help Arkansas rice farmers adopt regenerative agriculture practices that improve both the environment and farm income. Using the Source by Indigo program, farmers gain access to better resources, technical knowledge and field-level data to strengthen long-term crop performance.
Walmart and Indigo Ag have already worked together for four years to support rice farmers supplying Walmart’s Great Value label. Their collaboration has produced measurable results, including reducing emissions by more than 37,000 metric tons, saving over 11 billion gallons of water and distributing more than $900,000 in premiums to participating farmers. With Kellanova joining, the effort grows even stronger and supports more growers.
As part of the program, farmers earn a premium for each pound of rice grown with regenerative methods. These practices include improved irrigation systems, smarter fertilizer application and crop rotations that naturally build soil health. The added income encourages farmers to use strategies that reduce environmental impacts while staying profitable.
"Kellanova is committed to building a more sustainable future for our business and the communities where we operate. Without farmers, making our iconic foods wouldn't be possible," said Janelle Meyers, Chief Sustainability Officer, Kellanova. "Our Kellanova Better Days™ Promise aims to advance sustainable practices and mitigate the impacts of climate change—but we know we can't achieve our goals without our partners. By joining forces with Indigo Ag and Walmart, we're creating agricultural resiliency that increases farmer revenues, advances climate-smart practices, and drives long-term, systemic impact across the value chain."
"We are proud to work with partners like Kellanova and Walmart to create measurable impact for farmers in Arkansas. Together, we are building prosperity from the ground up: safeguarding water resources, improving soil health, reducing emissions, and supporting farmers," said Dean Banks, CEO of Indigo Ag.
Regenerative agriculture is becoming a key solution for companies that want to reduce emissions and support sustainable food production. By sharing acres and combining investments, the three companies reduce costs and help grow the program for future participants. Their combined efforts help communities by safeguarding water, improving soil conditions and supporting farmer success.
This partnership demonstrates how working together can produce strong benefits for farmers, companies and local ecosystems. It also encourages more organizations to join efforts that build a resilient and sustainable agricultural future.
Photo Credit: pexels-fauxels
Categories: National