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Learn risk management with specialty crop marketing strategies

Learn risk management with specialty crop marketing strategies


By Andi Anderson

Managing risks is an essential part of farming, and Michigan farmers face numerous challenges, from unpredictable weather to fluctuating market prices and high input costs.

To address these issues, Michigan State University Extension is hosting a virtual program titled Managing Risk Through Diverse Specialty Crop Marketing Strategies. This free session will provide farmers with practical tools to manage risks effectively.

Scheduled for January 28 at 1 p.m., the program is part of MSU Extension’s Farm Policy and Risk Management Series. It aims to help farmers explore a variety of marketing strategies tailored to specialty crops. Participants will gain insights into direct and intermediated market channels, along with the benefits and risk management considerations of each.

The program emphasizes the importance of having multiple outlets to sell produce, which can enhance resilience and provide flexibility during uncertain times. By diversifying their marketing approaches, farmers can align strategies with their goals and skills, better equipping themselves to handle production, price, and input cost risks.

This session is particularly beneficial for farmers seeking innovative solutions to strengthen their operations and reduce vulnerabilities. From understanding market trends to identifying the right sales outlets, the program offers valuable guidance to boost sustainability and profitability.

To participate in this free online session, registration is required. Farmers and agricultural enthusiasts can register by visiting the MSU Extension website at https://events.anr.msu.edu/fprm.

By attending this program, farmers can make informed decisions and adopt strategies that not only minimize risks but also contribute to long-term success in specialty crop production.

Photo Credit: michigan-state-university-msu-extension

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Categories: Michigan, General

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