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MICHIGAN WEATHER

USDA Local Food Marketing Results: Michigan No. 4



Over 147,000 U.S. farms produced and sold food locally through direct marketing practices, resulting in $9.0 billion in revenue in 2020, according to the Local Food Marketing Practices data released today by USDA's National Agricultural Statistics Service (NASS). The data covers both fresh and value-added foods, such as meat and cheese.

The more than 40,000 farms that sold food directly to institutions and intermediates brought in the most revenue at $4.1 billion; this was followed by operations with direct-to-consumer sales, such as on-farm stores and farmers markets, at $2.9 billion. Sales directly to retailers accounted for $1.9 billion from more than 24,000 operations nationwide.

The top five states by value of total direct food sales were:

  • California, $1.4 billion
  • Pennsylvania, $600 million
  • New York, $584 million
  • Michigan, $555 million
  • Maine, $342 million

Most farms that sold directly to consumers sold through outlets such as on-farm stores. Texas led the nation in the number of farms selling directly to consumers, with almost 8,000 operations engaged in direct-to-consumer sales. California led in sales directly to consumers, earning $284 million.

Data also showed that 78% of farms sold their direct-to-market produce exclusively within 100 miles of the farm, while an additional 19% sold partially within and beyond 100 miles.

Approximately 314,000 people were involved in making decisions for the farms that sold directly to consumers in 2020. Of these, 57% were men and 43% were women -- a higher proportion of women than among all farms, according to data from the 2017 Census of Agriculture.

For additional data, visit https://bit.ly/3KqSVD0 or NASS's Quick Stats database at quickstats.nass.usda.gov. View the highlights at https://bit.ly/3vK7gEY

There will be a live Twitter Stat Chat, a question-and-answer session for the public, hosted by NASS's Environmental, Economics and Demographics Chief Tony Dorn about the Local Food Marketing Practices data @usda_nass April 29 at 1 p.m. EDT. The public should include #StatChat in their questions.

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Categories: Michigan, Business

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