The Michigan Beef Industry Commission (MBIC) has made a significant decision by voting to reinstate a state-level checkoff program on cattle sales, set to take effect on January 1, 2024.
This move is expected to generate up to $500,000 annually for MBIC. The commission is committed to informing consumers about the nutritional benefits of beef consumption, building trust, and promoting responsible practices in beef raising and processing.
Michigan previously had a state checkoff program that assessed producers one-tenth of a percent on all cattle sales. However, it was put on hold when a federal dollar-per-head checkoff program was established in 1985. For almost four decades, MBIC has operated on half of the federal checkoff revenue, but the diminishing buying power of a dollar over time prompted the need for change.
In recent years, producer organizations recommended restarting MBIC's state-authorized checkoff with a $1-per-head cap. The commission's vote means that Michigan will join 18 other states in implementing a state checkoff alongside the federal program.
According to MBIC Chairman Monte Bordner, the state checkoff program will enhance consumer promotional efforts and support Michigan cattle producers more effectively. The decision to reinstate the state checkoff has been a long-awaited milestone and a top priority for the commission.
MBIC Executive Director George Quackenbush expressed that the state program would ensure that funds raised by Michigan cattle producers directly support the state's beef industry and create more opportunities within the state.
The implementation of this program aims to strengthen consumer trust, increase beef's visibility, and enhance educational initiatives about beef production. MBIC will work closely with producers and stakeholders to ensure a smooth and successful implementation.
For more information about the Michigan beef industry, visit www.MIBeef.org.
Photo Credit: gettyimages-erdinhasdemir
Categories: Michigan, Livestock, Beef Cattle